Allyson Synstad: Marketing Makeover

Director of Marketing & Customer Relations

Lane Homes & Remodeling, Richmond, Va.

Age 27

As the first full-time marketing employee for Lane Homes & Remodeling, Allyson is focused on building a consistent brand. In her first year, she developed a new website, outfitted field staff in branded apparel, and updated company marketing materials.

The refreshed website has increased page views and leads, which Allyson tracks biweekly, then uses the email addresses to connect with her audience via e-newsletters. Eventually, she hopes to offer downloadable versions of project workbooks on the website. These workbooks are created to help clients define their vision for a remodel, but they also share information about Lane Homes and explain how the company operates. Currently the workbooks are handed out to homeowners during seminars that the company offers to the community.

Community service is a big part of Allyson’s life. She is an executive board member for The Doorways Junior Board and has formed a partnership with Families of the Wounded Fund on the company’s behalf.

Read more about the 2015 Professional Remodeler 40 Under 40 awardees.

Consistent branding and an updated online presence are just the start for this marketing pro