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Sales


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Read The Room

 How one remodeler responded to his client's needs and why that's important


Business

About Face

Why one home improvement leader switched his company’s approach from traditional media to face-to-face marketing



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Remodeling Pricing: From Opaque to Clear

Four remodeling industry veterans’ thoughts on transparency

Success Habit: Stay in Touch

Regularly contacting past clients is a sure way to increase leads and close more sales

Paper Tiger or Sleeping Giant: The Birth of ANGI Homeservices

A $500 million merger aimed at stomping out the relevance of friends and family referrals

The 7 Yeses—Prequalify Prospects in a Single Phone Call

The prequalifying conversation is essential to prevent remodelers from wasting valuable time

VR: Seeing Things Differently

Three remodelers' views on 3-D

Siding by the Book

The best siding companies make proper installation a calling card and point of differentiation

Why Bother With Custom Roof Flashing?

Offering custom roof flashing to clients can set you apart from the competition. Here are two ways to introduce the option into your business.

The Future of Sales

Selling has never been easy, but it’s far harder today than it was even a few years ago

Can You Do Better?

What to do when you hear those words from a homeowner

Packaging a Project

There's a bit of ritual—theater almost—that goes into presenting a product

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