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Read The Room

 How one remodeler responded to his client's needs and why that's important


Business

About Face

Why one home improvement leader switched his company’s approach from traditional media to face-to-face marketing



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Craig Durosko: How are you selling?

Understanding the 'why' of your clients' needs is key to succesful selling

Craig Durosko: Phone apps to help remodelers in their day to day

For those that have smart phones, or are wondering why you should get one, I have listed several other apps that I find useful.

Remodeler of the Year: Anthony Home Improvements

Adaptability and a willingness to find a market make Anthony Home Improvements Remodeler of the Year

Driving repeats and referrals in a down remodeling market

In today’s remodeling market, leveraging past clients for new business is more important than ever. Professional Remodeler’s Tom Swartz talked to remodelers Ed Cholfin and Tom Mitchell about how they are tapping that important source of business.

Create clients and projects will follow

I believe the remodeling business needs to reverse ‘the create projects and client will follow’ paradigm.

6 mistakes in online marketing for remodelers

Effectively capturing digital leads takes a solid plan

Selling remodeling value against a low-cost mentality

Remodeler Bill Shaw and sales consultant Rick Storlie share their advice on overcoming cost objections

iPad the device for in-home exterior/replacement sales

From canvassing to presenting and closing, tablet PCs have taken hold in the home-improvement industry

Tablet Revolution

It seems hard to believe now, but when the iPad was introduced last year, there was a lot of question about whether or not Apple had finally made a…

Tablet Revolution: Remodeling Sales and Design

Tablets may just be the ideal tool for remodelers when it comes to selling and designing jobs

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