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About Face
Why one home improvement leader switched his company’s approach from traditional media to face-to-face marketing
Remodeling Mastery
10 Ways To Counsel Your Clients
Mark Richardson says remodelers need to be more than just remodelers to their clients
Business
3 Areas Successful Remodelers Focus On
Industry advisor Mark Richardson shares what separates the losing from the winning in today’s market
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Is the stimulus working for remodelers?
Although reaction to the tax credits is mixed, remodelers all agree that the key to judging success is if the stimulus improves the economy
Successful brand-building marketing
How can you build your remodeling company into a brand in your market? Professional Remodeler's Tom Swartz talked to two companies that have successfully done that in two competitive markets.
13 Ways to Get Referrals that Reward
With a sputtering economy and crashing home prices, it's a good time to take a back-to-basics approach to marketing and work on mining your most lucrative lead source: past clients. Here are 13 ways to get referrals that reward.
Business Results Survey: Repeats and Referrals
Repeats and referrals dominate in the remodeling industry
Pros and Cons Of Green Remodeling
John Murphy of Murphy Bros. in Minneapolis and Bernie Smith of MasterWorks Atlanta discuss the pros and cons of green remodeling
Generating Remodeling Business Through Trade Referrals
Strite Design + Remodel has come up with a new program that encourages its trade contractors to refer more business.
Stretching the Marketing Budget
How a remodeler is using co-op marketing to get more bang for his buck
Know What Selling Means to You
The Sandler Selling System shows the proper way to set and reach your goals.
It's time to evaluate your remodeling firm's game plan
Remodelers invest in marketing and relationships to boost sales