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About Face
Why one home improvement leader switched his company’s approach from traditional media to face-to-face marketing
Remodeling Mastery
10 Ways To Counsel Your Clients
Mark Richardson says remodelers need to be more than just remodelers to their clients
Business
3 Areas Successful Remodelers Focus On
Industry advisor Mark Richardson shares what separates the losing from the winning in today’s market
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Setting Expectations
When clients know what’s coming, they handle the process of remodeling much easier
Insurance Alliances
Although preferred contractors have been a standard of the insurance restoration business for years, preferred suppliers may be the wave of the future.
Television Appearances Lend Credibility
These days, it seems as if every cable station has its own polished, highly produced remodeling show that features remodelers and their projects.
Tips for Working with Historical Districts
Houses labeled “historic” present unique challenges. Here’s how one remodeler handles the landmines
Part of the Master Plan
Scott Gregor’s company, Master Plan Construction had worked with Kitchens of Distinctions for almost 10 years, turning to the design showroom for kitchen expertise and partnering on several remodels.
Maximize Your Yellow Pages Ad
If you’re operating on a limited budget, the Yellow Pages may be your company’s primary advertising vehicle.
One-Minute Interview
Paul Sullivan, CGR, president of the Sullivan Co. Inc. in Newton, Mass., has taken advantage of May as National Remodeling Month by showering his clients with information in April.
Get Busy: May is National Home Remodeling Month
Jan Williams, CGR, 2000 Chairman, NAHB Remodelors Council It’s springtime; what are you doing to promote your business? A tiny ad in the local…
Home Field Advantage
For Deck America, traditional marketing is simply a prospecting game: gather names, addresses and phone numbers and set up visits to the home.
Cash Carries the Load
A sales downturn can kill a remodeling business, but Legacy Custom Builders puts prudent planning and disciplined cash management to work just for such times