In the lastest Exterior Medics Presents FAQs, a YouTube series created by home improvement company Exterior Medics, co-owners Joe LeVecchi and Mark Watson sit down in a one-on-one style to answer the question: How can you know if you need to replace your roof?
It's a simple enough question for a veteran roofer to answer. LeVecchie and Watson bring up discoloration from black algae (i.e., the black-streak effect) as well as missing shingles and exposed underlayment. The video is under three minutes, it's well shot, and the information is easy to understand. We bring it up not because we think home improvement contractors don't know how to spot an aging roof, or one in need of repairs. We know they do, as do the guys at Exterior Medics, who present the information as stuff homeowners should know. We bring it up because it's a great example of how home improvement contractors can use YouTube—currently the most popular social media platform in the country—to simueltaneously educates consumers (so they better know when they need to hire a contractor) while cultivating the company as industry thought leaders and authorities on all things roofing (and home improvement).
Take notes, readers (and watchers).
Add new comment
Related Stories
Business Coach Cited in Suit Against Contractor
A New England contractor faces a civil suit alleging his company’s growth was tied to a business coach with a model that “encourages fraud.”
How to Stop Selling and Start Closing Sales
One of the biggest mistakes a salesperson can make is viewing the sales process as a one-sided transaction
Home Improvement Success: Luck, Hard Work, or Who You Know?
Even the most brilliant marketing mind could see fewer opportunities due to lack of networking
Homeowner Trends When Selecting Manufactured Stone
On this episode of Rock Stars of Remodeling, ProVia Product Manager of Stone & Roofing Chance Shalosky joins host Drew Barto to reveal design and color trends that contractors should consider when selling manufactured stone in 2024
Why A Successful Custom Remodeler Started a One-Day Bath Business
On this episode of Rock Stars of Remodeling, Showcase Remodels Owner Sam DeMaio shares why he decided to add a one-day bath business and offers tips on how contractors can accumulate wealth
Learn from the Best in Home Improvement and Remodeling
This year’s Pinnacle Experience aims to help remodelers stay ahead of their competitors by featuring captivating keynote speakers and subject matter experts, collaborative roundtable discussions, and networking with proven players from across the country.
Get the Most Out of Your Teams with This Leadership Style
The transformational leadership style focuses on inspiring and motivating team members to achieve their full potential and exceed their expectations
3 Reasons Contractors Should Set Same-Day Sales Appointments
Director of Home Improvement Drew Barto writes that contractors that aren't implementing same-day sales appointments are missing out on opportunities to close more business
Registration Open for The Pinnacle Experience 2024
Register today for The Pinnacle Experience 2024 in Baltimore from June 26-28. Join the best and brightest in home improvement and remodeling for insight, advice, and relationship-building that will help you take your business to new heights.
How Contractors Can Determine Lead Value
On this episode of Rock Stars of Remodeling, Builder Prime Founder and CEO Jonathan Weinberg reveals how contractors can effectively determine the value of each lead to their business, and why they must do so