Mike Damora

The badge includes a QR symbol with all your data, plus your name and company. Walking down the aisles is like running a gauntlet. They can spot that badge at a hundred yards ...

I got a call once from a customer: “Tell your installers to go down to the gas station and quit peeing in my bushes!” Today that’d show up in a review. Remember the days ...

Home improvement is different from other businesses. So different, it’s almost a parallel universe. There’s what happens in home improvement and what happens in the real world...

Meet Kathy: She’s got a house overlooking the Hudson in a neighborhood full of big, beautiful Victorians. Kathy’s got money, or she wouldn’t be living there (the property taxes...

Ever wonder why companies such as Power Home Remodeling, Window Nation, and Renewal by Andersen manage to sell so many home improvement jobs? They have a sales system, one that...

It’s always a great feeling when the job’s sold. You’re ready to hand things off to production and move on to the next appointment. But there’s one little thing left to do: ...

The first call was in the middle of the week. A cold call. The receptionist puts E. from Houzz through to my desk. “I’m looking at your website right now,” she says. She offers...

Right now, I’m wearing a pair of Warby Parker glasses. They’re new, and I got them for about $250 online. I used to go to an eye care center, where I could count on spending...