Andrew Sciacca, 36

New Jersey Siding & Windows / Randolph, N.J.

  On Generating Leads:   Print advertising seems to be coming back, even though online is still king. We hadn’t run billboard ads in more than a decade, but we’re bringing it back this year, and we’ll monitor how it goes. With people my age and younger, online advertising is of course more likely to generate leads, but there is still a large amount of people in their late 40s and 50s looking to remodel. We continue to run an ad in the newspaper geared toward that demographic, and while it doesn’t generate as much traffic, the leads that come from that ad are serious and likely to turn into clients.