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Behind the Scenes of a Rebrand

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Behind the Scenes of a Rebrand

Harrell Remodeling CEO Lisa Sten sits down with Pro Remodeler to discuss the iconic company's rebrand on this episode of Women at WIRC


August 11, 2022
women in construction

 

Lisa Sten is CEO of the Palo Alto-based Harrell Remodeling, which is undergoing a rebrand. On this episode of Women at WIRC, Sten sits down with Pro Remodeler Managing Editor Caroline Broderick to give insight into the decision.

"It is a namesake brand, but we're in many ways a different company, and in many ways, the same company," says Sten, who will also be a speaker at the Women in Residential Construction (WIRC) Conference this October.

Listen to learn more about Sten, Harrell's new identity, and being a namesake company. 

 

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