Owner & Principal Designer

Bee Studios / St. Petersburg, Fla.

2019 Revenue: $915,000

  Social media:   I’ve been active on Instagram for four years, and over the past two or so I’ve been getting more leads from there. It’s now an equal split between Houzz, Google, Instagram, and referrals. I used to advertise on Houzz and showed up high in their listings. Even before I started paying, 80% of my business came from Houzz. But over time, Instagram has gone up where as Houzz has fallen off, although to be fair, I’m no longer paying. All the leads are about the same quality. Instagram is also great for communities. I’ve become friends with designers in other markets and learned a lot from them. We have Instachats and commonly bring each other in if we have something that’s stumping us.