Casey Marks

COO

Marks Building Company

Painesville, Ohio

I worked in construction since I was old enough to step foot on a jobsite but worked in finance for years before coming back. I took a job at a small start-up to learn how to grow and scale a business. I learned about growing a small workforce and going from pen and paper to digital.

Best innovation: Taking the company from the manila folder to a CRM and using that data to make important decisions. It allows you to analyze what’s profitable, what projects to pursue, and coordinate communication. You quickly realize when you take on multiple projects at once that you have to have a line of communication for efficiency.

Business book recommendation:

Never Split the Difference