Elle H-Millard

Industry Relations Manager

National Kitchen and Bath Association, Hackettstown, N.J. 

Trend: I think that there is massive power behind influencer marketing. Forward-thinking companies are really going after it to drive business. We have several members who host exclusive events for designers, train them on the products, wine and dine them and let them network. Those designers come back and then have loyalty to the brand that invested in them personally and spread the message to media, consumers, clients and through their own social media channels.