flexiblefullpage - default
interstitial1 - interstitial
Currently Reading

Hausera Launches Nationally, Plans Future Offering Expansion

billboard -

Hausera Launches Nationally, Plans Future Offering Expansion

An online, kichen and bath products sales platform designed to give users education and inspiration alongside a wide, easy-to-navigate sales experience

By By James F. McClister February 28, 2020
hausera kitchen and bath retailer has launched nationally

After a year of monitoring customer feedback and tweaking its website, kitchen and bathroom product retailer Hausera is launching its online sales platform nationally. 

The site is about ease of experience—not only in navigating the platform, but actually making a purchase. “We spent a lot of time doing customer research understanding how customers shop for our products,” says Wesley Ward, vice president of marketing and merchandising at Hausera. “We have gone much deeper than other sites building our content on our product category pages.”

Hausera’s site is separated into four sections: Bathroom, Kitchen & Bar, Laundry, and Inspiration. Each category has an array of more descript sub-categories, which lead you to products (except for in the case of “Inspiration”). Products can be further filtered by categories (including “parts,” such as if you’re looking for a replacement spout), brand, finish, texture, and style. Some products have more filters than others, depending on applicability. 

In its search results, Hausera includes not only product options but also related-content options.

The platform is perhaps most unique in the insights and guidance, and “inspiration,” that it offers alongside the shopping experience. Hausera has teamed up with design experts, who provide blog content (i.e., insights, guides, and trends), choose “favorite” products, and help design “room inspirations”—which are product selections curated by room style. There are currently 25 room style options—styles like “Clerestory classic bathroom” and “Airy Farmhouse Kitchen”—and Ward says there are more to come. “We plan to add new rooms each month and will continue to add new features to the Hausera shopping experience.”

While Hausera currently deals in only kitchen and bathroom products, Ward admits a more inclusive long-term vision. “We are focused on providing value to homeowners and designers working on home remodel projects,” he says. “Our current assortment is plumbing focused, though we plan to expand into new categories such as lighting and hardware to continue to support customers who are working on home projects.”

written by

James F. McClister

James McClister is managing editor for Professional Remodeler.

Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.

    This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

Related Stories

AnotherStory: Revamping the Second-Story Addition

An architect and remodeler are marketing a new method for completing second-story additions

Combining Historic with Modern Aesthetics at Model ReModel

The Model ReModel attached ADU will feature a contemporary, clean look, balancing out the main home's Victorian style

Lessons from Aging-in-Place Remodeling Pros

Remodelers say knowledge, passion, and trust are key to successful aging-in-place remodeling

How Model ReModel Will Feature Aging-in-Place, Universal Design

The attached accessory dwelling unit (ADU) in the Model ReModel 2022 project provides stair-free living with the bedroom, bathroom, kitchen and family room all located on the first floor.

Tips for Qualifying Leads in Today's Market

Jenny Rice developed Icon Building Group's division from the ground up. She talks managing leads and budgets in today's changing market.

Project Highlights from the Remodeling Awards

These projects offer solutions and design inspiration for remodelers across the country.

Webinar: Lessons in Preservation from The New American Remodel 2022

Learn the ins and outs of The New American Remodel 2022's design in this upcoming webinar.

Surfacing Beyond Countertops: Insight into the Movement of Slabs Galore

An insider reveals what’s propelling the use of surfaces in atypical ways

boombox1 -
native1 -

More in Category

native2 -
halfpage1 -