flexiblefullpage - default
interstitial1 - interstitial
Currently Reading

The Home Depot Downsizes Exterior Installation Services

billboard -
Home Improvement

The Home Depot Downsizes Exterior Installation Services

Perhaps more a statement on the industry than Home Depot

By By James F. McClister March 21, 2019
home depot ending several exterior replacement services
This article first appeared in the March 2019 issue of Pro Remodeler.

Home Depot is eliminating roofing, siding, insulation, and gutters from its installation service categories. 

“We’re only exiting these four programs,” said Home Depot spokesperson Stephen Holmes in a prepared statement. Eleven installation categories remain in the company’s offerings, including an “exterior home” category, which now covers fence, pergola, deck, solar panel, generator, and solar water and pool heater installation. 

“Going forward, we will focus our efforts on installation categories that enable us to deliver the best customer experience, while simplifying processes and business structure,” Holmes stated. 

But roofer Sam Fullerton thinks he understands what the company’s saying. “I’m not surprised,” says Fullerton, who owns Summit Roofing in Washington, D.C., and has previously worked as a Home Depot installer. “I think they’re finding these exterior services are more challenging than they expected. In my experience, their pricing was a bit higher than average, and organizing exterior replacement contractors on a scale like theirs is akin to herding cats.” Fullerton says when he did work with Home Depot, the jobs were often last minute, which meant they would take them only if their schedule was free. “We would take the jobs if we could. But what do you do if you’re Home Depot and a contractor drops out last minute?” He says that those problems happen all the time, especially in roofing. “I think Home Depot knew it wasn’t sustainable long-term.” 

The action resulted in layoffs, with Home Depot placing the number of jobs lost at “fewer than 1,000.” Unconfirmed reports—based on an online discussion between laid-off Home Depot workers discovered on message board site TheLayoff—indicate that the downsizing is primarily happening in California, Florida, Georgia, New England, and Wisconsin.

Home Depot did not reply to requests for comments beyond its initial statement for this story.

written by

James F. McClister

James McClister is managing editor for Professional Remodeler.

Related Stories

Reborn Cabinets Acquired by Renovo Home Partners

Private equity's latest move is the acquisition of the West Coast's leading home improvement company

5 Tips for Successful Performance Reviews

If you want to peek into a successful business, look inside the minds of its people

How Can Independent Home Improvement Companies Compete with Private Equity?

Private equity investors are aggressively purchasing larger home improvement companies. What should the smaller players do?

Private Equity Firm Acquires NEWPRO Home Solutions

NEWPRO Home Solutions is the latest home improvement giant to join Renovo Home Partners

Cause Marketing: What Is It and Why Use It?

Home improvement industry leader Brian Gottlieb breaks down cause marketing and why it should be a part of every home improvement company's budget.

The Best Formation: Hiring Best Practices

Director of Content Erika Mosse shares hiring strategy insights she's heard from remodelers

Understanding the Heart of Every Business: KPIs

In less than two minutes, learn the importance of KPIs, concrete examples, how to incorporate them into your business, and how to break KPIs down for greatest impact.

300,000 Home Improvement DIYers Went to the ER in 2020

A new report finds homeowner's risk for injury during DIY projects.

2022 Forty Under 40

The 11th annual Pro Remodeler Forty Under 40 list highlights the industry's shining future.

How to Solve the Deck Ledger Problem in Fat Walls

Brick veneer and rigid exterior foam raise questions about deck ledger connections. We provide some answers.

boombox1 -
native1 -

More in Category

native2 -
halfpage1 -