The “Nudge”: Starting Small to Change Employee or Customer Behavior
The Harvard Business Review shares information on how to influence responsible decision-making without dictating.
Sept. 22, 2014
“The circuitry that the human brain engages to reach decisions is hard wired and difficult to alter,” the Harvard Business Review admits. Research on integrating new hires into the organization found that little “nudges” – such as informational posters in Google’s cafeteria about the benefits of using smaller plates – are an effective way to influence the company’s culture and increase productivity.