Lisa Sten is CEO of the Palo Alto-based Harrell Remodeling, which is undergoing a rebrand. On this episode of Women at WIRC, Sten sits down with Pro Remodeler Managing Editor Caroline Broderick to give insight into the decision.
"It is a namesake brand, but we're in many ways a different company, and in many ways, the same company," says Sten, who will also be a speaker at the Women in Residential Construction (WIRC) Conference this October.
Listen to learn more about Sten, Harrell's new identity, and being a namesake company.
Sign up for Pro Remodeler Newsletters
Get all of the latest news and updates.