Taking over the family business has been an honor and challenge for Sheaffer. Since taking the helm with her brother in 2020, she’s helped KBF grow and expand into new verticals and offer more comprehensive design solutions for Central Florida.
Different Strengths: “One of our business innovations has been refining our processes to ensure that every person on our internal team has the right role—what I call putting square pegs in square holes,” Sheaffer says. “Rather than forcing a one-size-fits-all approach, we’ve taken the time to align each person’s strengths and passions with their responsibilities.” The result: improved workflow and a culture where everyone’s talent can shine. In turn, client satisfaction has risen.
New Technology: While plans are underway for propitiatory software, Sheaffer makes full use of current AI tools. Otter A.I. records all meetings and sends action items to the team. Google NotebookLM is used to upload contracts, storyboards, and plan sets, and ChatGPT helps plan projects, timelines, and assigning team members with the right skill sets for a particular project.
Opportunities: KBF expanded its service area to reach Florida’s East Coast beaches, and seeing the company continue to thrive is rewarding for Sheaffer. “I’m excited for what’s ahead,” she says.
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