Alice Conlin, 33
Sales Manager, Hull Millwork, Fort Worth, Texas
Over the past seven years, Conlin has helped increase Hull’s sales 5-10% annually. The company’s focus is on quality craftsmanship, evidenced by projects like the window restoration at the Texas State Capitol and at San Antonio City Hall.
“We educate our clients that we aren’t going to do it the easiest or cheapest way,” Conlin says. “We’ll do it the right way. It might be more expensive, but it will last longer and be more beautiful.”
Rapid Growth: Over the past 18 months, Hull has experienced remarkable growth. The company added 15 new employees, created a new design department, and is now being asked to bid on important state and federal buildings.
Picture New Business: Conlin notes that much success comes from founder Brent Hull’s YouTube Channel, with over 60,000 subscribers, and his Instagram presence, with more than 100,000 followers. Aimed at those passionate about period-authentic architectural millwork and window restorations, the social media efforts continue to attract new clients and expand Hull’s design department with new talent. “Brent started putting out these videos where he would sketch over a photo of a house, and people wanted that done to their house,” Conlin says. “That has blown up over the past year, and we’ve added six architectural designers to the team to just keep up with demand.”
Book Recommendation: The Great Game of Business