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Todd Bairstow

Todd Bairstow, [email protected], is a well-known entrepreneur and online marketing expert with 18 years of experience in the still rapidly-growing field. This concentration led him to found Keyword Connects in 2005, where he developed a business plan to generate leads for his clients on a 100% performance basis.   His “Pay Per Lead” business model and performance-based business philosophy have turned Keyword Connects into a leading provider of the highest quality home improvement leads to dealers and franchisees across the country. 

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Will Google Take the Lead Generation Throne?

Google has decided to take on the current heavyweights in home improvement lead generation. The new program, Google Home Services, will feature select contractors on the top of...
Oct. 11, 2017
drone flying over homes being remodeled

Watch the Skies

Just about everyone in home improvement hates to climb a ladder when they’re on a sales call. Enter drones. They’re not just toys anymore. Instead, drones are becoming must-have...
Sept. 14, 2017
Phone Calls vs. Qualified Phone Calls
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Phone Calls vs. Qualified Phone Calls

The following is excerpted from the Keyword Connects eBook: 5 Online Metrics That Matter for Home Improvement Lead Generation (and Five That Don’t). To download the full eBook...
Dec. 7, 2015
What Matters? Clicks vs. Conversions
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What Matters? Clicks vs. Conversions

The following is excerpted from the Keyword Connects eBook: 5 Online Metrics That Matter for Home Improvement Lead Generation (and Five That Don’t). To download the full eBook...
Nov. 24, 2015
Metrics Issued Leads
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Leads vs. Issued Leads

`The following is excerpted from the Keyword Connects eBook: 5 Online Metrics That Matter for Home Improvement Lead Generation (and Five That Don’t). To download the full eBook...
Nov. 19, 2015
5 Online Metrics That Matter for Home Improvement Lead Generation (and 5 That Don’t)
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Visitors to Your Web Site vs. Visitors from Within Your Marketing Territory

The following is excerpted from the Keyword Connects eBook: 5 Online Metrics That Matter for Home Improvement Lead Generation (and Five That Don’t). To download the full eBook...
Nov. 10, 2015