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Charlie Scott

Charlie Scott has more than 25 years of hands-on homebuilding experience, much of this in senior management positions with an award-winning, nationally recognized Midwest builder.  He credits a "Voice of the Customer" firm as instrumental in his homebuilding company's strategic growth and success.  Today, Charlie is an owner of that "Voice of the Customer" firm – Woodland, O’Brien & Scott – and helps North American home builders grow their own customer-centric cultures, pursue operational excellence, and increase referral sales.  Charlie is an internationally known customer satisfaction expert and has presented keynote addresses in the U.S., United Kingdom and India. Charlie also authored the book, “Construction Knowledge 101” to help builder personnel in all functions understand the nature of homebuilding.  He would love to hear you from you at: [email protected]

Running With The Buffaloes Buckle

Life, Liberty and the pursuit of Happiness

I have taken quite the respite from my blogging activities, despite statistics that showed a growing readership. For whatever reasons, I felt the blogging juice just didn’t justify...
Oct. 18, 2013
Efficiency Versus Effective Blog Picture

Do you communicate efficiently or effectively?

Do you remember the last time you received a piece of personal U.S. mail (not counting bills)? According to a recent study, the average American receives a piece of personalized...
March 2, 2013
Magnifying Glass On House To Find 007 Special Agents

Find your special 007 sales agents

I read thousands of customer surveys every year – THOUSANDS! This customer insight gives me a unique perspective on many home building topics, like today’s “Finding Your Special...
Feb. 8, 2013
Kool Aid

Have you Drunk the Social Media Kool-Aid?

When I was part of a growing home building company we learned to be on guard for the newest “technology” coming down the pike that promised to revolutionize our home building ...
Jan. 30, 2013
Realtor Sold Sign

Do You Really Want More or Less Realtor Generated New Home Sales?

It is not a secret to regular readers that increasing a home builder’s customer satisfaction increases referral sales. Many home builders blow away the 15% national average of...
Jan. 17, 2013
Sports Car For Bmw Alert

Lesson Learned: The Perils of Sales Success aka Luxury Car Alert!

The market bottom is clearly behind us, and this is validated by three very reliable indicators. First, annualized home starts have more than doubled from the Spring of 2009. ...
Jan. 5, 2013
Profesional Photo Of Lance Edited And Resized For Blog

Lessons Learned from Lance Armstrong

There is no question that Lance Armstrong has one of the most unique comeback and sporting histories of all time. He was a little known triathlete, cancer survivor, turned seven...
Dec. 23, 2012
4 Oxen Cropped

The Teamwork Fable - 4 Oxen & The Lion

We all know that teamwork is an important ingredient in building great homes and great relationships with our customers. This importance is substantiated by Woodland, O'Brien ...
Nov. 1, 2012