Teri-Slavik-Tsuyuki was chief marketing officer for Newland Communities and is the principal of Tst Ink, a marketing strategy and experience design firm.
Much is being written today about the “experience economy” and how important it is to create opportunities for customers to connect with your brand. But does this really matter...
Every homeowner you deal with, whether he or she asks you directly or not, wants to know what you stand for. Why should they choose to work with your company rather than a competitor...