Rebecca Lay

Rebecca Lay is the marketing director at Mosby Building Arts, a $26 million design-build company in St. Louis. She previously served as an ad agency creative director before founding her own firm focused on helping businesses develop memorable brand identities.

Marketing

Use Customer Profiles To Tailor Your Remodeling Marketing

Marketing should not be a one-size-fits-all approach—that simply wastes ad exposure. Instead, consider using consumer profiles to directly reach potential clients.

Oct. 23, 2024