flexiblefullpage - default
interstitial1 - interstitial
Currently Reading

IBS/KBIS Goes Virtual

billboard -
Home Improvement

IBS/KBIS Goes Virtual

After long deliberations, NKBA and NAHB have decided that Design & Construction Week 2021 will be an all-virtual event.

By By James F. McClister October 9, 2020
KBIS and IBS remove the in-person portion of their show, leaving it all virtual

After months of close observation, deliberation, and admittedly hopeful thinking, the National Association of Home Builders and the National Kitchen & Bath Association today announced that the 8th annual Design & Construction Week (DCW) featuring IBS/KBIS will be a totally virtual event.

“Disappointed as we are—and we are disappointed—with travel restrictions and the recent spikes, we can’t do it,” says Suzie Williford, chief strategy officer and executive vice president of industry relations for NKBA. “We’re working in lockstep with NAHB to make sure people still have a single point of entry, can still see both floors, go to different events—still do all the things they want to do at our event.”

In a statement released earlier today, both NAHB Chairman Chuck Fowke and NKBA CEO Bill Darcy weigh in on the decision, describing it as one coming from a place of “caution” and “safety.” The two though are still looking forward to a not only robust but now more broad-reaching event in 2021.  

“An all-virtual Design & Construction Week will be a different experience, but with it comes new opportunities to reach an even larger audience that would not have been able to participate on-site,” said NKBA head Darcy. “We pledge to transform KBIS into an exceptional show experience for everyone.”

Maintaining The Experience For Attendees

As Williford explains, NKBA and NAHB have been anticipating the possibility of an all-virtual IBS/KBIS for some time. “We had three plans early on: one for an all in-person; one for a hybrid part in-person, part virtual event; and another for an all-virtual event,” she says. “We were hopeful but we kind of knew it was going to happen.”

The foresight has positioned the groups well, she adds, saying that Design & Construction Week will still include its marquee programs like the KBIS Design Awards, 30 Under 30, and its NeXT Stage, among others still to be named.

In the joint statement, the groups reassure that through the new virtual format attendees will still have the ability to explore product launches and new innovations, get insights from industry leaders and experts, and take part in education programs and workshops.

“We’re also extending free registration for all NKBA and NAHB members to the day of the show,” says NKBA CSO Williford. 

...And Exhibitors

Similarly, NKBA and NAHB are promising that exhibitors, who have been instrumental in the discussions leading up to the decision to go all-virtual, will still have a platform to get what they come to the show for: to generate leads, introduce and teach specifiers about new products, and network with industry professionals, Williford says. 

Because of how particularly important DCW is for small exhibitors, who may spend the majority of their yearly marketing budget on the show, NKBA and NAHB are working especially hard to make sure their virtual platform emphasizes connectedness. She adds, "We want to provide all we can for them." 

So far as it's been announced, DSW will still take place on February 9-11, 2021. However, those details may chance. Visit www.buildersshow.com and www.kbis.com for updates. 



written by

James F. McClister

James McClister is managing editor for Professional Remodeler.

Related Stories

Reborn Cabinets Acquired by Renovo Home Partners

Private equity's latest move is the acquisition of the West Coast's leading home improvement company

5 Tips for Successful Performance Reviews

If you want to peek into a successful business, look inside the minds of its people

How Can Independent Home Improvement Companies Compete with Private Equity?

Private equity investors are aggressively purchasing larger home improvement companies. What should the smaller players do?

Private Equity Firm Acquires NEWPRO Home Solutions

NEWPRO Home Solutions is the latest home improvement giant to join Renovo Home Partners

Cause Marketing: What Is It and Why Use It?

Home improvement industry leader Brian Gottlieb breaks down cause marketing and why it should be a part of every home improvement company's budget.

The Best Formation: Hiring Best Practices

Director of Content Erika Mosse shares hiring strategy insights she's heard from remodelers

Understanding the Heart of Every Business: KPIs

In less than two minutes, learn the importance of KPIs, concrete examples, how to incorporate them into your business, and how to break KPIs down for greatest impact.

300,000 Home Improvement DIYers Went to the ER in 2020

A new report finds homeowner's risk for injury during DIY projects.

2022 Forty Under 40

The 11th annual Pro Remodeler Forty Under 40 list highlights the industry's shining future.

How to Solve the Deck Ledger Problem in Fat Walls

Brick veneer and rigid exterior foam raise questions about deck ledger connections. We provide some answers.

boombox1 -
native1 -

More in Category

native2 -
halfpage1 -