Recently, a friend of mine sent out a group text from the airport. The text was a photo of a man in the security line wearing this t-shirt. In case you can't see it, the shirt says, "Big Johnson Contractors" and at the bottom it reads, "Don't stop until you get drilled, nailed, and hammered."
My friend's text said, "Yikes. Would you hire?"
Another friend replied, "I love that someone designed that shirt, and was like, yeah, let's sell it. Eek."
My friend answered, "It feels like their whole business model."
I looked up Big Johnson's Contracting and discovered that rather than one really inappropriate contractor, it's a whole line of tshirts that were a big thing in the 90s, but still sell today. The shirts advertise fictitious companies—there's Big Johnson's Plumbing, Big Johnson's Lawn Care and so on. They all show women with massive, cartoony breasts and a super sexual tagline at the bottom.
I had never heard of Big Johnson and neither had my friends. All of them assumed it was a real company. That made me start thinking.
Why did the brains behind Big Johnson decide to parody certain industries while leaving others alone. There is no Big Johnson Financial Advisors t-shirt, or Big Johnson Occupational Therapy.
It's because the industries chosen already have a certain image and Big Johnson is capitalizing on that. The shirts don't offend me—I'm thicker skinned than that—but it's disappointing that after tens of thousands of remodelers work for decades to professionalize the industry's image, my friends still assume that the shirt was real.
Remodeling has come a long way since the mid 90s, but clearly we still have a way to go.
Add new comment
Related Stories
10 Different Questions You Should Ask Potential Clients
Mark Richardson says you need to rethink the questions you ask potential clients and the way in which you ask them
Pro Remodeler’s 2024 Pinnacle Experience Reaches New Heights
The sold-out event covered leadership, lead gen, sales, and technology
Brian Gottlieb Receives Remodeling Mastery Award
Presented by industry icon, Mark Richardson, the award celebrated Gottlieb’s extraordinary impact on remodeling
What's Beyond the Hammer?
Working with Brian Gottlieb on the book Beyond the Hammer provided a masterclass on how to build an aligned team
Real AI Applications For Remodelers
Tech-forward remodeler Michael Anschel shares how he uses artificial intelligence in his business.
How to Eliminate Boring, Languishing Meetings
Leff Design Build ensures maximum productivity and efficiency through these straightforward methods
5 Counterintuitive Strategies to Improve Your Business
Follow these strategies to inspire employees, instill trust, and beat the competition
Couple Act As Much More Than General Contractors
How LBR Partners uplifts and educates their Spanish-speaking trade partners
Artificial Intelligence Meets Design
An architect looks at the pitfalls of using technology to take over human design tasks
How to Correctly Hire for Business Growth
Refloor CEO Brian Elias shares exactly how his company hires the correct people for the correct seats