flexiblefullpage - default
interstitial1 - interstitial
Currently Reading

Innovative Products: Chameleon Power Photo+Measure

billboard -

Innovative Products: Chameleon Power Photo+Measure

Eliminating 3D models and hand measurements for roofing and siding replacement

By By Pro Remodeler Staff May 31, 2019
chameleon power introduces tool to take measurements with photos
This article first appeared in the June 2019 issue of Pro Remodeler.

Until recently, contractors needed 3D models of already-existing homes to help homeowners visualize how new materials would look. To accurately price those materials, the contractors had to drag out the ladder and take measurements by hand.

No longer, thanks to Chameleon Power, who recently introduced Photo+Measure—the industry’s first photographic visualization and measurement tool, according to the company. 

Here’s how it works: Upload a photo of the house into the tool’s interface, and apply color-accurate materials to the roof and/or siding to more easily visualize new materials and colors.

As its name states, Photo+Measure also provides users with accurate measurements of a project from just a few photos. “We had internal tools as part of our other visualization tech that provided measurements from images,” says Dan Dempsey, CEO of Chameleon Power. “With Photo+Measure, now contractors can take advantage of the accuracy of those algorithms.” 

A particularly useful feature of the tool is a slider that users can drag across the image to compare different products and colors against the home’s original materials, without having to change screens or programs.

Chameleon plans to expand Photo+Measure’s suite of capabilities to include a pricing module, a color harmonizing tool (great for those of us that don’t have an eye for complementary colors), and interior products, thus opening up the floor to more than exterior replacement contractors. 

Still in soft launch, Photo+Measure is currently priced per project: $39 for roof only, and $79 for roof and siding. The company completes all renderings in-house, and produces approximately 3,000 per month across all clients.

Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.

    This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

Related Stories

Lowe’s to Open Next-Day Delivery Fulfillment Center for Pros

Lowe's makes its next move into the pro market.

How to Solve the Deck Ledger Problem in Fat Walls

Brick veneer and rigid exterior foam raise questions about deck ledger connections. We provide some answers.

Eye-Catching Products from IBS & KBIS 2022

Missed IBS 2022? Hit the show floor with Pro Remodeler

Un-Linked-In: Remodelers' Supply Chain Strategies

Remodelers share coping strategies for the ongoing supply chain problems

Pro's Picks: Mezzo with Trimworks

This Pro's Pick saves on labor, time, and cost—for both pros and homeowners.


Owens Corning® Unveils PINK Next Gen™ Fiberglas™ Insulation

Owens Corning, the insulation industry's most trusted brand, announces the introduction of PINK Next Gen™ Fiberglas™ insulation, an advanced building…

3 Materials That May Forever Change the Home’s Makeup

With price spikes and shortages of traditional building materials, it may be time to start considering non-traditional ones

A Series of Fortunate Accidents

How a salesman became an inventor who became a business owner that ended up on Shark Tank (and not by application but by request) 

Innovative Products: Two New Products from Owens Corning

The shingle color of the year is ... blue? Yep! And homeowners can check out multiple options with the new Build Your Roof tool.

Innovative Products: Sunflare PowerFit 20

No glass, no wracking, and one-quarter the weight of silicon panels

boombox1 -
native1 -

More in Category

native2 -
halfpage1 -