flexiblefullpage - default
interstitial1 - interstitial
Currently Reading

Innovative Products: Thermory Drift and Ignite

billboard -

Innovative Products: Thermory Drift and Ignite

A European favorite makes a push into the American marketplace

By By Pro Remodeler Staff May 2, 2019
This article first appeared in the May 2019 issue of Pro Remodeler.

Thermory aims to make a big dent in the U.S.’s treated wood products market by focusing on aesthetics, performance, and low maintenance.

One of our favorite stories from the 2019 International Builders’ Show is wood decking and siding manufacturer Thermory’s push into the U.S. market after more than 20 years of popularity in Europe (and in the other 50+ countries where their products are now sold). Included in the lines being brought to the States is Drift, the company’s first prefinished product, and Ignite, a soon-to-be-released siding inspired by shou sugi ban


Drift was created, at least in part, in response to Thermory’s standard line, its Benchmark series. “It’s a heat-treated product that we sell unfinished,” says Mark Challinor, one of the company’s principals. “Buyers can choose to have the wood oiled, to keep its original color, or they can let it eventually turn to a silvery gray.” It was that gray hue that inspired Drift, although the line includes several additional colors, all going for the “aged” look. “With a growing consumer inclination towards reclaimed materials,” Challinor says, “we decided to make a product with the dependability of treated wood, but the look of age.” 

Thermory achieved Drift’s effect by running heat-treated spruce, pine, and ash through a three-step wire brushing and exterior staining process. Like all of its products, Drift is rated to resist rot and decay for more than 20 years, and performs particularly well in markets where untreated wood tends to fail. “It’s why you’ll see Thermory in a lot of ski resorts,” Challinor says. “They want the look of wood but it can’t hold up in the climate. Our modified wood can.” 


Ignite was Thermory’s big reveal of the show—a new product set to be released in late April or May, Challinor says. It mimics the look of a Japanese wood-treating technique called shou sugi ban, an increasingly popular trend in the U.S. The process involves charring timber boards which, when done right, effectively seals and protects the wood’s interior. “It strengthens the wood in a way similar to our heat treatment, but without the ease,” Challinor says. 

One difference is that shou sugi ban doesn’t work on all woods; traditionalists of the technique strongly suggest that you only use cedar, because its composition reacts uniquely to the burn. Another difference is the char on shou sugi ban wood is real, so it flakes easily. It’s called a “dynamic” wood, because its look is meant to change over time. You can better preserve shou sugi ban’s fresh charring by occasionally applying tung oil, but the risk of char flaking off on skin and clothes, and eventually fading, remains. 

“The big difference is we don’t char our wood to get that black, alligator-skin look that homeowners are going to ask their remodeler for,” Challinor says. Instead, Thermory puts its modified wood through an embossing process for texture and then uses a black finish. “You get the benefits of heat treating and the proper char without risk of soot flaking or rubbing off,” he says. “There is no maintenance after install.”

Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.

    This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

Related Stories

How to Solve the Deck Ledger Problem in Fat Walls

Brick veneer and rigid exterior foam raise questions about deck ledger connections. We provide some answers.

Nova USA Wood Products: ExoDek QuickClip Fasteners

Hidden fasteners that automatically adjust your deck.

Top 100 Products for 2021: Decks, Porches and Railings

Products from AGS Stainless, Fortress Building Products, Camo, Fastenmaster, Fiberon, Deckorators and SunTech. 

Pro's Picks: Danver Stainless Steel Cabinets

Stainless steel outdoor cabinetry that resists rusting while giving remodelers the look of interior kitchen design. 

Work-From-Home Trend May Create Opportunity for Adding Shed Offices in Clients’ Outdoor Remodel

With more homeowners interested in working from home, backyard offices could be a solution for remote work. 

Pro's Picks: Edgexmetal Clips, Camo Lever

A deck fastener system designed for metal framing that can save remodelers time and money. 

Innovative Products: Camo EdgeXMetal Clips

A hidden clip for metal framing featuring a drill-point screw that can engage within two seconds

Top 100 Products for 2020: Railings

Products from AGS Stainless, Deckorators, Feeney, and Viewrail. 

Top 100 Products for 2020: Decks and Porches 

Products from DuraLife, XTESA, CAMO, Royal Building Products, TimberTech AZEK, and Trex.

Top 100 Products for 2020

The year's top 100 products as decided by you, our readers

boombox1 -
native1 -

More in Category

native2 -
halfpage1 -