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    More content from December 2015

    Create a system to ensure and build your profit

    Create a System to Ensure a Profit

    Most remodelers don’t operate a for-profit business. Instead, they live a lifestyle with profit as an afterthought. But even a nonprofit organization has to earn a profit on some...
    Dec. 9, 2015
    Warranty work pays off for remodelers with more leads

    Put Your Warranty to Work

    Among the reasons why remodelers don’t like warranty work are that there’s no profit in it and it takes them away from the sale of future projects and the income they bring...
    Dec. 8, 2015
    how to finish a basement

    Building Things Right: Finished Basement

    For years—decades, really—the entire building science community has been working to improve the way we build and remodel. Everyone has been testing and publishing and lecturing...
    Dec. 7, 2015
    Marketing tactics need not be a gamble

    Marketing Tactics: The Casino Strategy

    When I ask remodelers what marketing tactics they rely on most, the No. 1 answer is almost always referrals. That’s as it should be, for an obvious reason: Referrals come from...
    Dec. 6, 2015
    Bright Ideas by Martinec using iPads on jobsite

    iPad as Portable, Powerful Tool for Remodelers

    What began as a limited test in 2012—using just one iPad for carpenters to record their hours—has grown to become an integral part of the way Bright Ideas by Martinec, in Big ...
    Dec. 4, 2015
    For sales success, practice like you play

    Sales: Practice How You Play

    Home improvement company owners usually make good salespeople. Many outperform their entire team. That’s because they sell from passion. But they don’t know how they do it, so...
    Dec. 4, 2015
    Tips for avoiding warranty problems with remodeling work

    How to Avoid Warranty Problems

    One aspect of construction that causes anxiety for contractors is their duty to supply a warranty to the homeowner. The type of warranty required and its term is determined by...
    Dec. 3, 2015
    Chaden Halfhill's Silent Rivers Design + Build completely overhauled the home as an example of preserving older, smaller homes.

    Building With Purpose

    Above: This house, built in 1889, was moved to its current location to avoid demolition when a new parking lot was going to displace it. Silent Rivers Design + Build...
    Dec. 2, 2015
    How to measure business maturity

    How to Measure Business Maturity

    Parents try to provide their children with a safe, nurturing environment. They offer advice and guidance as the kids develop and grow, and they help them learn to stretch their...
    Dec. 2, 2015
    close rate is not the only way to measure sales success

    Bragging Rights: Is Close Rate a Meaningful Metric?

    Scroll down to the end of this page to download a PDF of this article as it appeared in the December 2015 issue of Professional Remodeler. Say you’re a home improvement...
    Oct. 23, 2015