Director of Marketing
System Pavers
Santa Ana, Calif.
Accomplishments: I’m proud to have been part of our growth over the last two years. We’ve increased leads by 20% YoY while keeping the CPL at the same rate or better. In marketing, the way information is consumed changes constantly. As the latest platforms emerge, I love discovering ways to better reach consumers and build our brand. Every day is an opportunity to move the needle and I find it very rewarding, especially as we’ve expanded into different markets.
Best innovation: We launched a BBQ island builder tool that allows our designers to incorporate homeowner input in real time to design their perfect outdoor space. It will then provide all of the necessary information to the construction team, such as dimensions, materials, and ancillary construction items, eliminating the potential for oversight.
Business book recommendation:
Good to Great
