Marketing Director

Mad City Windows & Baths / Neenah, Wisc.

  Biggest challenge:   Getting qualified individuals. Our solution to that problem was to overhaul our pay structure for entry-level brand-ambassador positions. We pay up to 40% more on average than our competitors for the same marketing position. We invest more to generate more business and be more competitive.

  Business hack:   Anywhere people gather, we make our presence known. When I started here in 2016, we did about 36 marketing events. This coming year, we’ll have over 600 events. Staying heavily involved in the community and getting word-of-mouth referrals has been our biggest move forward; we generate as much as 70% of our total business from canvass, retail, and marketing events.