Director of Sales

S&W Kitchens / Winter Park, Fla.

  Estimates:   With our estimates, we break things out by group. Some clients only want the design product; others also want construction services. So we break it out and let the client have control how much product or service they want.

  Design trend:   People will move away from the white Shaker cabinets that have been incredibly popular for so long and get into darker, warmer, more organic finishes.

  Labor shortage:   The older guys are putting down their tool bags and retiring, but young people aren’t really getting into the vocational trades. So we host interns from one of our local colleges in central Florida to let them see and understand this industry. And we’ve hired many of them. If we as an industry turn our backs on what’s happening, we’ll get to a point of desperation where the designs are good but the construction isn’t.