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3 Effective Tactics to Defend Your Price

The conversation shouldn’t come to a halt when a job prospect questions your price.

Content is an Organization’s Voice

Get your field personnel involved in content marketing. Their daily interactions with your customers give them good insight into what customers want…

4 Communication Tips For Better Leadership

Leadership Consultant and author, Susan Steinbrecher, shares her advice on how to ditch a negative mindset and why positivity is always the best…

Can Labeling Lumber "2x4" Be False Advertising?

Lowes learned the hard way that homeowners don't speak construction lingo. The takeaway for remodelers is to use contracts and specs that accurately…

A Home ‘Energy Nerd’ Tells All

If lengthy discussions of building science minutiae are getting you down, keep these ten simple,  common-sense principles in mind.   Read more on …

What to Expect in the Market With a Republican Majority

Will a Republican majority lead to a new agenda or more gridlock? 

Does a Warranty Extend to Second Homebuyers?

"Contractors may still be on the hook for construction defect claims brought by a second buyer ... Although the outcome will be state specific,” says…

Digital Communications is Worth Your Time

Architect and blogger Bob Borson gives his opinion on the correct way professionals should use social media. And most of them are not what the…

Building Science Summer Camp 2014

Custom builder and whole house remodeling contractor Matt Risinger shares his favorite presentation from the invite-only Building Science Summer Camp…

Counterpoint: Why I Email Proposals

In yesterday's newsletter, Shawn McCadden explained why he thinks emailing proposals is not a sound sales practice.

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