What are the advantages and disadvantages of running a specialty or full-service remodeling company during a market slowdown? How does that affect your approach to marketing, sales and financing?

Trade secrets from the remodeling industry

Learn which sales strategy works best for you in the remodeling market.

It's time for planning, setting up annual goals and evaluating your performance from the previous year. With the real-estate industry being as slow as it is and the fact it's nearly impossible to sell a home for top dollar unless it's in pristine condition, the remodeling industry benefits.

As you know, marketing is a key component of any successful remodeling business. The key to effective marketing is identifying which marketing activities best support your business.

I love history. Always have. Most of my favorite kinds of books tend to be about prehistoric times, ancient civilizations, early explorers and historical figures. That's probably why I was so drawn to the topic of this month's cover story, "10 Most Influential People in Remodeling." Not only would a project of this magnitude require us to look back over years of our country's history, but it wo...

Low-E and Energy Star window information for remodeling projects

Trade secrets from the remodeling industry

New products for the remodeling industry, including countertops, surfaces, doors and garage doors

Referrals are important for any remodeler, but for Pete Olson they hold special weight. Why? Because 80 percent of his clients don't live in or anywhere near town, so they rely heavily on any recommendations they can get their hands on. Olson's company, PJ Builders, remodels and builds in the greater Park City, Utah, area.