Creating a steady stream of qualified leads and closing profitable jobs requires two things: providing products and services worth buying and communicating that value to the customer.

Doug Nelson has all the answers with the lead-tracking system his suburban Minneapolis company, New Spaces, uses.

A key component of a company's business plan is the sales and marketing plan, which describes how the company will market and sell its homes.

The typical entrepreneur, whether starting a remodeling company or some other small business, has a general idea of what he or she wants to do: Build a company with a great reputation. Be known for quality work. Be his or her own boss. Provide a good life for his or her family. Most of us want these things from our remodeling companies.

The path to marketing success needn’t be complicated. In fact, the most profitable plans tend to be simple ones that are easy to implement.

  This calculator accompanies Alan Hanbury's Praying or Planning for Profit? article, written for the August 2003 issue of Professional Remodeler…

Part 1: Introduction Benchmarking: Setting Standards for the Industry The definition of and synonyms for benchmark include "standard," "point of…

Our fourth Business Results Study suggests that remodelers are modifying their strategies to combat costs and promote profits

These columns originally appeared in Professional Builder.   Measure What You Want to Improve Measure what drives your goals. Inspect what you…

  As the housing industry begins to simmer down, remodelers will find they can't just take orders; they need to sell. Here, successful salespeople…