Effective use of the Internet is no longer a helpful perk--it's a necessary business tool. Spin your own Web by learning to search the Internet efficiently and hone in quickly on the information you need.

Consumers want products that are water- and energy-efficient, but few are aware that new products can save on resources and still get the job done

When helping homeowners customize a home’s exterior, remodelers can easily be overwhelmed by the many styles, colors and products available.

In general, remodelers have to overcome an image problem. Unethical remodelers are one of the largest sources of complaints registered with the Better Business Bureau.

For Deck America, traditional marketing is simply a prospecting game: gather names, addresses and phone numbers and set up visits to the home.

As schools let out in May and June, remodelers often tap the wealth of high school graduates, who are looking for their first full-time job, for additional labor.

Jan Williams, CGR, 2000 Chairman, NAHB Remodelors Council   It’s springtime; what are you doing to promote your business? A tiny ad in the local…

Paul Sullivan, CGR, president of the Sullivan Co. Inc. in Newton, Mass., has taken advantage of May as National Remodeling Month by showering his clients with information in April.

If you’re operating on a limited budget, the Yellow Pages may be your company’s primary advertising vehicle.

'Reduce and reuse are the big words for remodeling,' says Peter Yost.