flexiblefullpage - default
interstitial1 - interstitial
Currently Reading

Our Magazine Redesign: Shiny and New

Advertisement
billboard -
News

Our Magazine Redesign: Shiny and New

We’re introducing more points of view, large images, and a cool use of margin notes in every story


By By Erika Taylor November 11, 2015
Sample page from Pro Remodeler's magazine redesign
This article first appeared in the PR November 2015 issue of Pro Remodeler.

By now you’ve probably noticed that this magazine looks completely different from last month’s issue. There’s a new logo, fresh style, and reimagined editorial content.

Over the years I’ve spent in journalism, I’ve worked on a number of redesigns, but this one is more timely and exciting than similar projects I’ve been involved with in the past. 

For starters, the entire theory behind our new design is reflective of a current sensibility regarding media. The content produced by Professional Remodeler is seen in print, online, in social media, e-newsletters, videos, and in person during our events. To that end, one of the main objectives for this redesign was to become more “platform agnostic.” This means that everything in the print edition is now created and placed on the page with the goal of forming a seamless transition to a digital format. For example, we’ve gotten rid of the old-fashioned, claustrophobic notion that an editorial column fills one page regardless of whether the message is best suited for that space. Instead, our contributors’ section allows columns to flow freely together, using the real estate of the page in a smarter way that puts quality before some imaginary need to adhere to a particular word count. 

We’re also introducing more points of view from a variety of contributors including readers, consultants, industry icons, and other business experts. 

Our revamped features section now showcases large images, multiple entry points for readers, and a cool use of margin notes (the image above from the saw safety story is a great example). The voice will generally be conversational with more first-person accounts quoting working contractors.

This month's issue is filled with interesting, ambitious stories, especially our look at whether energy retrofits pay and an in-depth examination of saw safety technology. And we've moved the ever-popular column written by our director of content, Sal Alfano, to the back page, for a satisfying end point to each issue.

So take a look, raise a glass, and tell us what you think. 

We’re introducing more points of view, large images, and a cool use of margin notes in every story

Tags


written by

Erika Mosse

Director of Content

Erika Mosse is the director of content for Professional Remodeler. Contact her at emosse@sgcmail.com or 972.369.9212.


Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.
leaderboard2 - default

Related Stories

Contractor Facing Lawsuit in ‘Major Case’ by Ohio Attorney General

An Ohio custom builder and remodeler faces a lawsuit after alleged losses exceeding $1 million

Learn from the Best in Home Improvement and Remodeling

This year’s Pinnacle Experience aims to help remodelers stay ahead of their competitors by featuring captivating keynote speakers and subject matter experts, collaborative roundtable discussions, and networking with proven players from across the country.

Registration Open for The Pinnacle Experience 2024

Register today for The Pinnacle Experience 2024 in Baltimore from June 26-28. Join the best and brightest in home improvement and remodeling for insight, advice, and relationship-building that will help you take your business to new heights.

Marvin Releases Switchable Privacy Glass Window

The privacy glass windows can be purchased from Marvin's Direct Glaze windows

Gas Ban in New Construction Considered by Chicago

The mayor-backed ordinance would impact all new construction

Working Toward Affordable, Resilient Homes

A new natural disaster protection act from NAHB aims to support hazard mitigation projects

The Remodeling Market Could Turn in Q4, Says Harvard

Repair and remodeling spending could see an uptick at the end of the year

Seattle Contractor Finds Grenade During Remodel

Polar Bear Construction Owner Vadim Kharkhavyy and the owner were equally shocked

New Independent Contractor Rule Faces Lawsuit

The Department of Labor submitted new criterion to judge when classifying workers

New Insulation Innovation Reshapes Our Thinking of Refrigeration

Whirlpool Corporation's latest innovation allows refrigerators to do more and be more

Advertisement
boombox2 -
Advertisement
halfpage2 -
Advertisement
native1 -

More in Category




Advertisement
native2 -
Advertisement
halfpage1 -
Advertisement
leaderboard1 -