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Read The Room

 How one remodeler responded to his client's needs and why that's important


Business

About Face

Why one home improvement leader switched his company’s approach from traditional media to face-to-face marketing



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The $75,000 Marketing Campaign (Worth $1.7 million)

An idea that went from crazy to genious in 16 games

Design/Build Process in a Simple Diagram

Meadowlark Design + Build uses this clear graphic to bring homeowners up to speed on what's involved in a remodeling project

Innovative Products: Cadsoft Envisioneer v13

New 3-D Design software that keeps you (even further) ahead of the curve

What 50 Grand Buys

The more detailed and transparent you are in your bid, the more likely you are to get a signature on a contract

Read the Signs to Flag Problem Clients Early

How to spot the telltale signs that a client is going to cause trouble 

Remodeler Fraud: Robbing Peter to Pay Paul

The line between doing business and committing fraud is thinner than you think 

Window Sales and the Art of the Partial

When it comes to selling windows, some companies believe something is better than nothing
 

Construction Project Bids: Transparency and the Numbers Game

On home improvement estimates, feeling ripped off, and transparency

Build a Stronger Business: Tips for Launching a New Year

This simple checklist will help you plan for a successful 2018 

What Things Cost—Home Improvement Sales Are Retail-ish

When it comes to selling, home improvement is a retail business, with one important difference

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