Sales
Sales
Business
About Face
Why one home improvement leader switched his company’s approach from traditional media to face-to-face marketing
Remodeling Mastery
10 Ways To Counsel Your Clients
Mark Richardson says remodelers need to be more than just remodelers to their clients
Business
3 Areas Successful Remodelers Focus On
Industry advisor Mark Richardson shares what separates the losing from the winning in today’s market
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Pitfalls to Avoid When Adding a New Product
Here’s what home improvement pros need to consider to avoid unintended consequences when adding a new product
Ways to Make Roof Repair Pay
For some roofing companies, 'customer for life' starts with a timely repair
Who Is Liable for Injured Subcontractors?
Medical treatment and lost wages ... When someone working on a roof falls and is injured, there's a price to pay
Want Two Legs? Try Two Calls
If you insist that husband and wife have to be there, some homeowners will start to disconnect
Call-Center Success Is No Mystery
Reborn Cabinets uses a clear, well-defined sales system, and its call center reaps the rewards
But You Said the Price Was ...
Regular and sometimes steep increases in the cost of materials are a fact of life in residential construction. Too bad homeowners don’t know it.
Are You as Tech-Savvy as Your Customers?
If you’re not thinking about technology for your business now, you may soon be playing catch-up with customers
When It Comes to Siding, Looks Are Everything
How do you sell a homeowner something they’re not even sure they really want? Dress it up.
Keep It Simple Stupid: The Trick to Converting Online Leads
The best way to turn web visitors into leads is to not try too hard
HomeAdvisor Spending $100 Million to Combat Word-of-Mouth Referrals
The writing on the wall says that word-of-mouth referrals are losing their relevance