Sales
Sales
Business
About Face
Why one home improvement leader switched his company’s approach from traditional media to face-to-face marketing
Remodeling Mastery
10 Ways To Counsel Your Clients
Mark Richardson says remodelers need to be more than just remodelers to their clients
Business
3 Areas Successful Remodelers Focus On
Industry advisor Mark Richardson shares what separates the losing from the winning in today’s market
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Are You Going to Buy This or What?
You might not think your sales methodology is “hard sell,” but consumers may see it that way
Just An Order Taker
What homeowners want to know today is why your product is worth their money. The rest is baloney.
How Long Will These Windows Last?
With more and more manufacturers promising windows that last a lifetime, window replacement contractors are often choosing to follow suit
A Handy Guide to Google AdWords
What it is, how it works, and why it’s a great marketing tool for remodelers
Growing Business With Home Builders
Why we use a specific process for working with GCs on new construction
Lead Gen: A Moving Target
Lead generation is the lifeline of our business. But it’s not what it used to be.
The Porch-Light Close
Remember how it used to work 15 years ago? Well, it will get you exactly nowhere today.
How to Sell Employee Installation to Homeowners
Installing with employees costs more, but the benefits are well worth it. You just have to explain those benefits when you sell the job.
How to Sell: Just the Facts
Today’s time-strapped homeowner doesn’t have time for show-and-tell or the patience for high-pressure selling