Sales
Sales
Business
About Face
Why one home improvement leader switched his company’s approach from traditional media to face-to-face marketing
Remodeling Mastery
10 Ways To Counsel Your Clients
Mark Richardson says remodelers need to be more than just remodelers to their clients
Business
3 Areas Successful Remodelers Focus On
Industry advisor Mark Richardson shares what separates the losing from the winning in today’s market
Advertisement
Enhanced Reality: A Closer Look at Chief Architect Room Planner
This app helps you take measurements for making as-built drawings for estimating, as well as create 3-D renderings to help homeowners visualize the project
High-Tech Help for Sales
These digital tools can help make the sale and get the project started sooner
Taking the All-Bundled-Up Approach to Job Proposals
By giving homeowners all the information you can in your proposal, you'll set your company apart from the competition
The Value of Scheduled Warranty Visits
Most remodelers have little interest in following up on maintenance items once a project is completed. They're making a mistake
Home Improvement Sales—Still a Man’s World?
Is the fact that homeowners tend to trust female salespeople more than male reps opening the door for more women in roofing, siding, and window sales?
What's the Real Cost of Landing the Job?
Regular contributor Les Cunningham takes a closer look at the cost of turning a lead into a sale
Window-Shopping: Efficiency Is the Incentive
As window products get better and better, standards go up. Count on some homeowners to know about it
Home Improvement Showrooms Still a Powerful Sales Tool
For all its bricks-and-mortar connotations, home improvement retailers find the showroom concept far from obsolete
The End of a Project Is Just the Beginning
There's always more work to be done on a house. Connect with your current clients to make them your clients in the future, too
The New School for Sales
A memorized pitch book and seven canned closes, performed back-to-back, won’t cut it with many of today’s homeowners