Sales
Sales
Business
About Face
Why one home improvement leader switched his company’s approach from traditional media to face-to-face marketing
Remodeling Mastery
10 Ways To Counsel Your Clients
Mark Richardson says remodelers need to be more than just remodelers to their clients
Business
3 Areas Successful Remodelers Focus On
Industry advisor Mark Richardson shares what separates the losing from the winning in today’s market
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Home Improvement Companies Divided on Response to Millennials
Millennial homeowners are relatively few and far between for the moment. But they want to be sold on their terms
Exterior Replacement: Can Installers Actually Sell?
Companies that have rolled the dice on installers seeking sales positions find it can pay-off big time, if managers know what to do
Will You Win or Lose in the New Marketplace?
The world is changing fast, and customers are changing with it. How well you adapt will determine whether you win or lose in the new marketplace.
Existing Home Sales Boom Reaches 5.5-Year High
First-time buyers stepped up their purchases and sellers put more homes on the market this past month, pushing existing homes sales to reach their…
No Need to Compare Contractor Markups
According to remodeling business coach Shawn McCadden, comparing contractor markups can be pointless and very risky. “The decision about what costs…
Sales: When Handling Objections, Less Is More
When it comes to dealing with objections, what you say isn’t all that matters, when you say it is also key to success. Sales people often want to…
A Backstory Is a Remodeler’s Great Advantage in Sales
Learning about a potential client’s backstory is key to sales success
Sales: When Sales Incentives Should Be Based on Profit, Not Revenue
Should your business make the switch?
Why Sales Shouldn't Include Selling
Most sales departments are fixated on selling. That's a problem.