Sales
Sales
Business
About Face
Why one home improvement leader switched his company’s approach from traditional media to face-to-face marketing
Remodeling Mastery
10 Ways To Counsel Your Clients
Mark Richardson says remodelers need to be more than just remodelers to their clients
Business
3 Areas Successful Remodelers Focus On
Industry advisor Mark Richardson shares what separates the losing from the winning in today’s market
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Michael E. Gerber: When it gets steamy on the homefront
Thinking strategically becomes warped by thinking of everything you?ve got to get done.
Wolf releases KBI for August 2013
The August KBI score of 53.33, while still positive, reflects a slight drop from the July KBI of 59.33.
Remodeler confidence rebounds in second quarter
RMI future market results are promising. Not only do remodelers have projects booked for the next few months, but they also have more work coming in the door.
Wolf releases KBI for July 2013
Drop reflects traditional seasonal slowdown; Northeast registers slight decrease in confidence
Michael E. Gerber: When function trumps form
To achieve a measure of differentiation that really works, how you do what you do is equally important, and in many cases more so, than the actual deliverable it produces. I know that sounds absurd on the face of it, but think about it.
David Lupberger: It's about customer engagement
By extending homeowner relationships, you can introduce a recurring revenue model, building future equity in your company. A client-for-life business model builds company equity.
Mark Richardson: Make it visual
Your biggest competition today is your prospect making the right decisions and choices. They have been sitting on the sideline so long that the level of pent-up demand is very high. Meanwhile, the proliferation of products and choices has many homeowners paralyzed.
Remodeling franchises branching out
Offering a brand and a track record, remodeling dealerships and franchises prove to be an attractive opportunity for many home improvement professionals.
Buy it now book recommendation: Ctrl Alt Delete by Mitch Joel
I’ve been enjoying the Chicago Blackhawks run to the Stanley Cup Finals. I went to a party last week where a friend, Bobby Krueger, owner of MAVREK…