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Read The Room

 How one remodeler responded to his client's needs and why that's important


Business

About Face

Why one home improvement leader switched his company’s approach from traditional media to face-to-face marketing



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David Lupberger: The marketing power of strategic partnerships

A home is frequently the largest investment a homeowner makes, and taking care of this investment is a primary concern for most homeowners. Finding the right people to assist them with ongoing home service requirements is a homeowner’s biggest challenge.

Mark Richardson's Think Business: Team selling can increase close rate

Team selling is about showing a greater level of creativity and commitment to a prospective client. Team selling changes the dynamic of the sale itself and increases the odds of getting the sale.

10 steps to prepare for a remodel

NARI offers tips in honor of National Home Improvement Month.

Professional Remodeler's 2013 Market Leaders

Professional Remodeler’s annual Market Leaders list, which identifies the top remodelers in the nation’s major markets. Many remodelers reported a better 2012 than 2011, as well as further positive sales trends for the first half of 2013.

Easier financing helping recovery

Lending practices still affecting the size of projects, delaying others, but financing is better than it was two years ago.

David Lupberger: Become a market leader

There are things we can do to offset this economic uncertainty: become a market leader in your local area.

Selling the team game

What if I told you there was a simple way to increase the production of your sales reps to provide a competitive advantage for your remodeling company and ultimately improved profitability and customer retention?

Craig Durosko: Remodeling is only part of the solution

Once you determine the clients’ challenges and their budget, now you can provide your solutions. You have to create the process to solve their problems, help create their vision, and realize that the product is only a piece of the solution.

Mark Richardson's Think Business: Earning the right to tell your story

Over the past several years your prospects have changed dramatically. These changes are not in their basic demographics (where they live or their income); the changes are in their behavior and attitude toward spending money on their homes. Your prospect is nervous. Your prospect is overwhelmed by all the choices.

Selling the team game

What if I told you there was a simple way to increase the production of your sales reps to provide a competitive advantage for your remodeling…

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