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 How one remodeler responded to his client's needs and why that's important


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About Face

Why one home improvement leader switched his company’s approach from traditional media to face-to-face marketing



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David Lupberger: Positioning for the recovery

If we work with homeowners to help them design their project, assist them with their product selections, and then guide them through a remodeling project, we develop a unique relationship with each one of our clients.

WOLF releases Key Buyer Index for December 2012

Continued decline in KBI score reflects seasonal slowdown, with a leftover Sandy effect.

Forecast looking a little brighter

Remodelers remain hopeful for 2013, still await big recovery.

Durosko: 10 mistakes to avoid in selling remodeling

Most people enjoy buying; nobody likes to feel they are being “sold." A good salesperson will allow their clients to buy from them. Here are 10 mistakes to avoid when working with clients:

Embracing the better living design movement

The future of remodeling can be found in a ketchup bottle

Existing-home sales down, but prices improving

September existing-home sales declined modestly, but inventory continued to tighten and the national median home price recorded its seventh back-to-back monthly increase from a year earlier, according to the National Association of Realtors (NAR).

Housing’s virtuous circle

As an editor of one of the nation’s largest business publications covering home building, I’m frequently asked about the state of the housing market…

PR Design Awards 2012 Project of the Year: Upgrading the Great Outdoors

The Wills Company snares the top honor for this Nashville outdoor living space

Improving your bottom-line: 2013 NHQA winner best practices

Despite the current market and the recession these builders show how they have continued to improve, change and increase their bottom-line and create…

HIRI forecast cites growth for remodeling product sales

Remodeling contractor and consumer sales related to home improvement products are expected to get a much-needed bump for the next few years.

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