Sales
Sales
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About Face
Why one home improvement leader switched his company’s approach from traditional media to face-to-face marketing
Remodeling Mastery
10 Ways To Counsel Your Clients
Mark Richardson says remodelers need to be more than just remodelers to their clients
Business
3 Areas Successful Remodelers Focus On
Industry advisor Mark Richardson shares what separates the losing from the winning in today’s market
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Don’t let stock market swings impact sales
One of the many harsh realities we’ve grown accustomed to during this economic downturn is the turbulent nature of stock market indices, especially…
Are ugly houses to blame for the sluggish housing market?
The Atlantic poses the question: what if the ugly ones are ruining it for everyone else? They’re talking about dilapidated homes bringing down the housing market in general. Because there are so many foreclosures on the market, many of the existing houses may not have been well maintained or might be dated, meaning they likely aren’t buyers’ first choices.
Mark Richardson: What it takes to be a sales superstar
Top gun sales people know that, now more than ever, changing and evolving what they did in the past is not only important, but essential to see strong results.
Using confirmation bias in your marketing
People tend to find evidence to support their existing beliefs, and ignore
evidence that goes against them
Remodelers expanding businesses with franchises and dealerships
Buying in to a franchise or dealership can be a good way to grow your business
4 Steps to referrals for exterior/replacement contractors
Rich Harshaw offers four steps for building an effective referral program
For-sale inventory increases in some metropolitan areas
The inventory of homes for sale rose slightly in March in many metropolitan areas across the nation. According to data compiled by ZipRealty, the listing inventory rose 1.1 percent in 23 metropolitan areas between February and March, after decreasing in both January and February.
Banks ordered to repair foreclosure processes
Bank of America, Wells Fargo, and JP Morgan Chase were among 14 financial institutions to receive penalties last week from the federal government for improper foreclosures. The banks were also ordered to revise their foreclosure procedures. Actions include having enough staff to handle the volume of foreclosures and establishing a single point of contact for borrowers.
