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Read The Room

 How one remodeler responded to his client's needs and why that's important


Business

About Face

Why one home improvement leader switched his company’s approach from traditional media to face-to-face marketing



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5 Mistakes Home Improvement Companies Make When Texting Clients

Texting homeowners is an invaluable tool when used correctly. Here are tips for doing it right. 

How West Shore Home Protected Itself Against COVID-19

BJ Werzyn, whose company operates in several states, explains how he was able to protect his business in the early days of COVID-19 in the US, and how his executives are using Facebook to stay engaged with worried employees

Making the Most of Tech

3 tips for successfully leveraging technology to improve your business 

3 Tips for Charging for Estimates

Free estimates hurt your company in multiple ways 

In Whose Best Interest?

It was too much to spend on something that wouldn’t add value to the home

Here’s Trouble

There are two provisions in most every construction contract that you better understand

Gaining Leads Through Radio

Radio is a great way to reach an older demographic. Here’s what you need to know. 

Using Stories to Close Business

A few small changes in the way you communicate can make a big difference

Video Done Right

Check out how one design-build firm creates fantastic videos 

The Diderot Effect

You probably get work from past customers and referrals without really trying. Imagine what might happen if you leaned into it.

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