Sales
Sales
Business
About Face
Why one home improvement leader switched his company’s approach from traditional media to face-to-face marketing
Remodeling Mastery
10 Ways To Counsel Your Clients
Mark Richardson says remodelers need to be more than just remodelers to their clients
Business
3 Areas Successful Remodelers Focus On
Industry advisor Mark Richardson shares what separates the losing from the winning in today’s market
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Fair Sales Practice
For the past 13 years, Tom Callen''s company has sponsored a booth at the Wisconsin State Fair. Although Fair participation takes careful planning and a significant time commitment, it''s also a great source for good leads.
Rewards of Awards
The Bainbridge Crew of Charlotte, N.C., earned $7 million last year and plans to surpass that amount in 2000.
14 Steps to the Close
Deck America’s in-home sales strategy is a bit different from other remodelers. Dan Betts, president of the Woodbridge, Va.-based company, has put together a 14-step method that spells out exactly how its sales agents should tackle the sales call.
Commercial Break
For Mike Shumate, CGR, of Carlsbad, Calif.-based Complete Design & Remodeling, good advertising isn’t about finding people who might be interested in his business -- it’s about finding business he wants.
HOMExperts Coordinates Handyman Program
Internet HOMExperts home maintenance service from INTEGREX offers homeowners the option of having a professional handyman perform a preventive maintenance inspection of their home.
Remodelers Boost Customer Confidence With Warranties
Remodelers can boost customer confidence and increase referrals by offering customers a third party warranty. Members of the Bonded Builders Home…
Pure Sales
Terry Streich used to estimate the jobs he sold. But as the company moved to a full-time estimator, Streich found himself able to dedicate his time more fully to sales.
What's on my Laptop?
Pat Franz, president of Chicago-based Clairmont Ltd., considers his laptop computer to be a 'must-have' tool. He takes it wherever he goes, whether to the office, a sales meeting or a jobsite. When used in combination with his Palm Pilot and his portab...
Success on the Small Screen
Remodeling and do-it-yourself television programs continue to grow in popularity with homeowners.