In a quick video from E2 Homes, the remodeling firm behind the upcoming New American Remodel that's set to debut at IBS 2021 in Orlando, owner Rob Smith talks roof flashing and how improper installation can damage the home. Looking at a strip of black, cumbling wood, Smith says, "this is a sign there was a flashing issue with the roof." Because there was no kickout flashing, water was able to intrude into the wall and eventually cause the sheathing to rot.
A Short Lessen in Video Production
While Smith's video delivers a brief tip on kickout and overall proper flashing and how things can go rotten without it, he also indirectly gives us an example of how YouTube can be used as a platform to showcase professional competence. Three months ago E2 Homes began its YouTube channel and since then has published a dozen videos, none longer than four and half minutes (and most under two minutes). In this latest video, Smith doesn't mince words or give himself a long lead-in that can test attention spans. Instead, he gets right to the point. He shows the problem, explains the problem, and gives a solution. Other remodelers could learn more than just the importance of kickout flashing from it.
Add new comment
Related Stories
How to Get More Leads with a Stronger Remodeling Brand
Discover how to build a strong brand for your construction company, and learn key strategies to differentiate and attract better leads
Building A Small Projects Division from the Ground Up
Through hard work and careful strategy, Harth Home Services has seen big growth
Helping Remodelers 'Get Their House In Order'
From remodeler to NARI executive to industry consultant, Diane Welhouse uses her expertise to help business owners
Finding Success Online and on the Jobsite
The Molitors started with humble blog beginnings, and now the couple runs an unlikely two-folded business for social media marketing and design-build construction
How Much Are Window and Roofing Contractors Spending on Marketing?
Director of Home Improvement Drew Barto reveals the percentage of revenue replacement window, door, and roofing contractors of various sizes are spending on marketing in 2023
4 Things for Remodelers to Understand About Google Analytics 4
The new era of Google Analytics is here, and it's set to help you make better marketing decisions through in-depth metrics
The Empty Chair: Customer Experience Will Differentiate Your Business
With all signs pointing to a softer market, how can remodelers remain strong and different from the rest? Pro Remodeler's Director of Content Erika Mosse shares real examples.
Marketing Minute: How to Overcome a Drop in Demand
Director of Home Improvement Drew Barto shares tips on how to survive and thrive in periods of lower demand for your products or services
Do You Have a Healthy Marketing Mindset?
Use your marketing calories wisely and form healthy habits today to keep your business in shape