Al Patel on Sept. 4 was named the new chief marketing officer at West Shore Home, a home improvement company operating in 21 states and specializing in windows, doors, and bathrooms.
Patel has more than three decades of experience in brand management and lead generation, most recently heading up marketing at Trugreen. Prior to that, he led brand marketing efforts at Culligan International, MillerCoors, and Procter and Gamble.
At West Shore Home, Patel will focus on strengthening the brand, modernizing the consumer and digital experience, and growing the company's customer base.
“This team has built a solid reputation using innovation and technology to become a leader in the home remodeling industry, and I'm thrilled to help take it to the next level,” says Patel.
West Shore Home is headquartered in Mechanicsburg, Pa., and recently opened its Superior Innovation Center in St. Paul, Minn., where the Digital Product Team focuses on the company’s technology and proprietary apps.
Add new comment
Related Stories
Two Big Names in Home Improvement Announce New Locations
Power Home Remodeling and Re-Bath make moves on opposite coasts
Curbio to Pay $7.5 Million and Change its Business Practices
The remodeler, who specializes in pre-sale renovations, admits no wrongdoing in the settlement
5 Home Improvement Pros Share Lead-Gen Hits, Misses, and Maybes
The most challenging part of generating leads isn’t the rising cost, it’s finding the right strategy that won’t break the budget
About Face
Why one home improvement leader switched his company’s approach from traditional media to face-to-face marketing
DOE’s Energy Star Program To Sell Upgrades
The Energy Star Home Upgrade consists of six high-impact, energy-efficient improvements for houses
Registration Opens For 2025 International Builders’ Show
Register now for the National Association of Home Builders' mega trade show
7 Tips For Transitioning Out Of Your Business
Mark Richardson offers guidelines on how remodelers can make their next chapter the best one yet
· sponsored
Boost Revenue with Real-Time Live Transfers
Over 37% of homeowners* prefer an initial phone call from their contractor.
Building Envelope Solutions To Eliminate Thermal Bridging
Contractors must recognize how and where thermal bridging occurs so they can employ methods to eliminate it