flexiblefullpage
interstitial1
Currently Reading

Forty Under 40: Jeremy Smith, F&S Building Innovations

Advertisement
billboard
Awards

Forty Under 40: Jeremy Smith, F&S Building Innovations

Taking a cue from popular culture and embracing a new approach to marketing the residential division of the business


April 5, 2017

Residential Division Manager

F&S Building Innovations, Roanoke, Va.

2016 Revenue: $13 million ($2.3 million from remodeling)

50 employees

Best Practice: Smith’s father-in-law owns F&S Building Innovations, and the company is marketed as a family operation. The firm does a lot of commercial renovation work, and Smith is tasked with growing the residential division. Part of that is a new branding initiative. The idea is to place Smith and his wife, Alicia, front and center as an outgoing, charismatic team. (Alicia is the company’s marketing director.) “This will spark more creativity and differentiate us from other contractors,” Smith says adding that he got the idea from a popular reality TV show. The marketing plan includes commercials on a local TV station and a heavy presence in social media. 

Read more about the 2017 Professional Remodeler 40 Under 40 awardees.

Tags


Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and email addresses turn into links automatically.
  • Lines and paragraphs break automatically.
leaderboard2

Related Stories

Brian Gottlieb Receives Remodeling Mastery Award

Presented by industry icon, Mark Richardson, the award celebrated Gottlieb’s extraordinary impact on remodeling

NARI Renames Awards Program

The awards program has a new name, but continues its tradition of recognizing the best in residential remodeling

Grace, Growth, and Keeping Your Word: NAHB Remodeler of the Year Elliott Pike

ELM Construction Founder Elliott Pike’s three sources of success, and his road to the National Association of Home Builders' Remodeler of the Year

Forty Under 40: Then & Now

Our 13th year of Forty Under 40 pushed us to reflect on the incredible career paths our winners take after their honor

Forty Under 40: Class of 2024

Unveiling our 2024 class of Forty Under 40: the remodeling industry's most standout young professionals

Forty Under 40 2024: Design Professionals

Discover the design honorees of the Forty Under 40 class of 2024

Forty Under 40 2024: Owners, Presidents, CEOs

Get to know the CEOs, owners, and presidents of the Forty Under 40 class of 2024

Forty Under 40 2024: Marketing Professionals

Our standout marketing professionals from the Forty Under 40 class of 2024

Forty Under 40 2024: Project Managers, Lead Carpenters, Production Team Members

Introducing our carpenters of the Forty Under 40 class of 2024

Forty Under 40 2024: General Operations, Production Managers

Learn about the general operations and production managers in our Forty Under 40 class of 2024

Advertisement
boombox2
Advertisement
halfpage2
Advertisement
native1

More in Category




Advertisement
native2
Advertisement
halfpage1
Advertisement
leaderboard1