According to marketing expert Dan McDade, somewhere between 70 to 94 percent of leads generated by marketing are ignored by sales.
The reason behind this, McDade contends, is that sales reps actually need fewer leads, as long as the leads “have been carefully qualified, properly and consistently nurtured, and appropriately developed – increasing the likelihood of a completed sale.”
One big problem lies in the fact that marketers are frequently compensated based on the number of leads they generate.
McDade offers a list of tips business for owners to create more equilibrium between marketing and sales, which can be read on LinkedIn Pulse.
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